The ad premise, and Mr. Peanut's death, leave a lot of questions. Mr. Peanut’s display name now reads “The Estate of Mr. Peanut,” and this image of a single tear crying out of his signature monocle has been adorned across social media platforms. Obviously, Planters couldn’t have planned it this way, but the contrast between sincere grief over a famed Monty Python member stood in stark contrast with the tongue-in-cheek mourning over a … Gregory Paul Silber is a Brooklyn-based writer and editor. The Death of Mr. Peanut: A late capitalist nightmare, FANDOM FLAMES #1: What’s upcoming for fandom 2021, The Marvel Rundown: ETERNALS #1 kicks off a new era for…, Matt Chats: Philip Summers on his nostalgia-fueled HAND-DRAWN GAME GUIDES, DC BONUS ROUND-UP: A discussion of FUTURE STATE Week 1, EMPYRE invades the Marvel U in the Marvel Comics April 2020 Solicitations, Announcing The Beat Comics Industry Person of the Year: Gene Luen Yang. From a comedic perspective, it’s actually a pretty good bit, at least in an ironic post-modern way. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Woman shot at Capitol was Air Force veteran who backed Trump, Tracking every case of COVID-19 in Canada, 'Great damage': Republicans recoil from Missouri Sen. Hawley, Vacationers will not be able to claim sickness benefit to quarantine: PM, CRA admits 'unclear' CERB communications led to mistaken applications, Working from home this year? He was 104-year-old at the time of his death. Planters made the announcement in a series of tweets and news releases Wednesday. At the time, many people, and not just comic book diehards, were shocked to hear that DC would kill off one of its most beloved (and lucrative) characters. Reach for Planters! Planters: Mr. Peanut Dies. I have a background in content marketing, and I could only imagine how much high-fiving has been going on lately among the marketing team at Kraft Heinz, Planters’ parent company. @megh_wright. After Planters announced the tragic death of their beloved monocle and top hat-wearing peanut, tributes from other brands, celebrities and fans poured in for the fancy personified nut. Planters is encouraging people to pay their respects using the hashtag #RIPeanut, and to tune in to Mr. Peanut's funeral during the Super Bowl. It was even covered by mainstream news outlets. Planters will hit the brakes on its Mr. Peanut death ad campaign following the tragic death of Los Angeles Lakers legend Kobe Bryant, according to AdAge.. What’s going on: Planters began a viral ad campaign last week that centered on Mr. Peanut — the star mascot of the Planters brand — dying in a car crash. Mr. Peanut “died” on January 21st, 2020, the same day that news got out about the passing of a real celebrity, Terry Jones. Advertising slots are available right now for the Beat. Latest Stories . Planters Peanut Company was founded in 1906, in Wilkes-Barre, Pennsylvania, by Amedeo Obiciand was incorporated two years later as the Planters Nut and Chocolate Company. Conspiracy theorists who believe Mr. Peanut is still alive aren’t so nuts after all.. What’s going on: Mr. Peanut — the loveable mascot for the Planters brand — passed away earlier this week in a Super Bowl advertisement. This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. For starters, it’s unlikely that poor Mr. Peanut will remain “dead” long. ': BLM-supporting teen calls out mother for attending U.S. Capitol riot, These are some of the extremist groups responsible for the violence on Capitol Hill, Ontario premier warns 'more extreme measures' will be needed to curb rapid spread of COVID-19, Coronavirus variants may lead to false negative results with molecular tests: FDA, Yes, you can still get infected with COVID-19 after being vaccinated. By Megh Wright. This article is suspiciously similar to the one written on Forbes website. Such is not the case with Mr. Peanut, who according to this Super Bowl Big Game commercial starring Wesley Snipes and comedian Matt Walsh, fell off a cliff and died in an explosion. (CNN Business) Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. "In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most," the announcement read. Email. INTERVIEW: Yetide Badaki and Bruce Langley share what’s ahead on AMERICAN... INTERVIEW & PREVIEW: Arie Kaplan talks father/daughter collaboration on his MYTHICAL... New Midnight Society gathers in ARE YOU AFRAID OF THE DARK? Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. That sets it apart from traditional advertising, which can be more of a crapshoot. Many online personalities are hungrier for virality than they likely are for peanuts and other snacks offered by Planters, but the endless free advertising across social media will undoubtedly provide a spike in sales. It’s as if brands are trying to appeal to today’s young people, increasingly skeptical of capitalism and fearful of existential threats like climate change, are saying “hey kids, we may be owned by a megacorporation, but we’re suffering in this late-capitalist hellscape just like you!”. Since absolutely nothing makes sense, all of the cookies, snack foods and other residents of Sentient Brand Land mourned the peanut's passing on Twitter. We'll miss him!" Mr. Peanut, the iconic face of Planters peanuts, died suddenly on Wednesday morning. Surely, that’s what Planters wants out of this stunt, and they’ve already gotten what they wanted. Kool-Aid Man cried into the mound of dirt above Mr. Peanut… Other branded characters like Mr. Clean and the Kool-Aid man appeared at the funeral. Sign up for our weekly email newsletter delving into climate science and life on a changing planet. Much has been made of the trend for branded Twitter accounts attempting to sound funny, youthful, and even “weird” in the style of “weird twitter” icons like Dril. Will COVID-19 deal death blow to Canada's airline industry? Image: Chance Yeh / WireImage / GeTTY Images Mr. Peanut is dead. Mr. Peanut lets go and falls to his death as the Nutmobile explodes. The monocled bourgeoisie icon contained multitudes all along. But from a business perspective, it’s hard to shake the feeling that there’s something sinister about a massive corporation weaponizing our darkest impulses as consumers of online content. Most likely, it’s a publicity stunt that would be familiar to superhero comic fans, going back at least as far back as “The Death of Superman” in 1992. It’s clear that Planters is aware of how macabre the central joke of this campaign is, but the joke isn’t just that it’s shocking for a corporate mascot who’s existed since 1906 to die a violent death as part of a high-profile marketing campaign. January 31, 2020, 1:50 PM. The Mr. Peanut ad saga is a strange byproduct of the internet's death obsession Mr. Peanut dabs at the Shorty Awards on April 23, 2017, in New York City. 'I didn't have a single bed': ER doctor sounds alarm in Ont. Available in one week slots. "Always classy, always crunchy, always cleaned up nicely. Obviously, Planters couldn’t have planned it this way, but the contrast between sincere grief over a famed Monty Python member stood in stark contrast with the tongue-in-cheek mourning over a cartoon legume. Canada's Most Trusted News. A Super Bowl LIV commercial from Planters took over Twitter on Wednesday, after the account of the estate of polarizing food mascot Mr. Peanut announced his death at the age of 104. Advertisement or not, fans everywhere couldn't help but speculate about the real cause of Mr. Peanut's death and whether or not the video was just a cover up for something far more sinister: mr peanut was assassinated by the us government for attempting to achieve racial unity through his work with george … He was 104. All the world's a stage, and all the peanuts merely players. The Mr. Peanut Death Super Bowl Commercial Refuses to Die. NBC Sports Boston. Top Sidebar Boombox: 300 px wide x 250 px high, Large Sidebar Boombox: 300 px wide x 600 px high, All ads should be either jpgs or animated gifs. Last scene of all, that ends this strange eventful history, is televised sacrifice and mere oblivion, sans teeth, sans eyes, sans taste, sans everything. … Of course, superheroes rarely stay dead, and Superman was no exception. 2020 Big Game Ads. Mr. Peanut is back, but he had social media going nuts.. What happened: Planters ended its viral marketing campaign about Mr. Peanut’s death with a commercial during Super Bowl LIV with the funeral of the character. Rates are available upon request. After Gentile's design was chosen, the commercial artist Andrew S. Wallach added the monocle, top hat, a… The Estate of Mr. Peanut confirmed the tragic news in a tweet. Mr. Peanut lets go of a branch to save his friends from plummeting to their deaths. I don’t mean they retired the character. In a preview of the ad, Mr. Peanut appears to save actors Wesley Snipes and Matt Walsh after the Nutmobile veers off a cliff. As Snipes and Walsh argue over who should let go, Mr. Peanut makes the ultimate sacrifice and falls to his death to save them. Mr. Peanut’s death is just a prelude to the brand’s Super Bowl ad. We have several sizes to fit every budget. INTERVIEW: Yetide Badaki and Bruce Langley share what’s ahead on AMERICAN GODS Season 3! Yes, it is confusing for an anthropomorphized peanut … Like anything else in media, it’s had mixed degrees of success, but Planters releasing statements on the “death” of their mascot is cut from the same troubling cloth as Sunny D appearing to express suicidal urges. (Planters). He was 104. "It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old," Samantha Hess, Planters brand manager at Kraft … Here's why. The monocle-wearing mascot of the snack food company Planters was announced deceased by the official Mr. Peanut Twitter account on January 22, at the age of 104, even though technically he should have died more than a century ago because peanuts, which are not sentient, go bad after about four months.. Planters announced on Monday that it would "pause" its online campaign promoting the sudden death of its mascot Mr. Peanut, following the tragic death of NBA legend Kobe Bryant. Download the CTV News app now. Site Wrapper – spec available on request. Mr. Peanut “died” on January 21st, 2020, the same day that news got out about the passing of a real celebrity, Terry Jones. Our big gloved hand will slip right out of your desperate grasp!". The resurrection of Mr. Peanut may bring to mind the life and death of another famous character: Game of Thrones’ Jon Snow. In this day and age, when social media has made online clout a form of currency, people are hungry for the latest viral story to jump on with a snarky joke or hot take. To that end, Mr. Peanut may be the first mascot to die under the weight of his marketing team’s twisted humor, but it’s difficult to imagine he’ll be the last. 2020 NBA Power Rankings: Assessing all 30 teams after free agency. : CURSE OF THE SHADOWS trailer, GREEN ARROW AND THE CANARIES spin-off officially dead at The CW, WAY OF X, Marvel’s newest Reign of X title, coming from Spurrier & Quinn, Comics Crowdfunding Round-Up: FIGHT-BUNNY, THE BEBOP and 3 more campaigns we love. Sounds like the perfect setup for a Super Bowl commercial! Samantha Hess, PLANTERS Brand Manager at Kraft Heinz broke the news in a statement. That’s exactly what’s happening with Mr. Peanut. Also, I bet people on socialist countries would prefer to live in this “Capitalist nightmare” of yours anyday that under the regime they endure. Follow him on Twitter @GregSilber. What a twist that would be! tweeted Mr. Clean. Photo: YouTube. But it got people talking about Superman. Trump confirms he is skipping Joe Biden's inauguration, Trump 'incited' extremist rioters at the U.S. Capitol: PM Trudeau, 'Hi mom… this you? There’s a lot to unpack here. "We, too, would sacrifice it all for the nut," wrote Snickers, who really needs to read the room. Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. The nutty character for Planters’ death was revealed in a teaser for the company’s upcoming Super Bowl ad. It’s certainly not the first time the language of the extremely-online has been co-opted by a brand. Even when takes on the meme are coated in a thick layer of irony, you’re still contributing to a discourse Planters can thrive from. In Case You Missed It: Death to Mr. Peanut By The Wake Up Call. (Speaking of — Mr. Clean has a military vibe too, no? And lest you think Planters would turn their mascot into a wad of chunky peanut butter for no reason, the company confirmed his death has something to do with a commercial that will run during the Super Bowl on February 2. Ideally, you want to get consumers to talk about your project on their own accord, rather than consciously feeling like they’re being advertised to. Planters confirmed that Mr. Peanut died during a pre-Super Bowl ad and nut lovers everywhere Wednesday are mourning his death. Engage in respectful discussions on the U.S. election on our dedicated Facebook page, Use of this Website assumes acceptance of Terms & Conditions and Privacy Policy, Published Thursday, January 23, 2020 9:43AM EST, Follow CTV News Channel for ongoing breaking news, appears to save actors Wesley Snipes and Matt Walsh, No American Super Bowl ads for Canadian viewers, top court rules, Canadian economy lost 63,000 jobs in Dec., first decline since April, WestJet announces temporary layoffs, flight schedule reductions, S&P/TSX composite ends strong first week of 2021 by setting record intraday high, Pattie Lovett-Reid: Why markets soar amid a time of despair, Iran's top leader bans COVID-19 vaccines from U.S., Britain, Head of Chinese bank behind foreign building spree sentenced to life in prison, Spiraling COVID-19 cases will be a long-term problem: doctor. Does Mr. Peanut have a rich, haunted backstory that would lead him to such a decision? You may be eligible for a new tax deduction. Mr. Peanut death & obituary: Planters on Wednesday, January 23, 2020 announced that Mr Peanut has died. Word of Mr. Peanut’s unceremonious passing spread almost immediately, with trending topics on social media, memes, and even coverage on morning news shows. "Thinking of a snack? How grim! Mr. Peanut, who lived out the entirety of his years as the mascot of the Planters snack food company, has died. January 23, 2020 01/23/2020 4:56 pm. Morning Business Outlook: Planters announces that their iconic mascot has died by tweeting out a commercial of his death. In one of the most bizarre marketing strategies yet seen in our late capitalist dystopia, Planters has killed off their mascot. Meet the woman who won $9M in the World Juniors 50/50 draw, Giant sinkhole swallows cars outside hospital in Italy, COVID-19 surge will be a 'long-term problem', Grim scenes facing ER doctors as cases surge. Sure, why not? It’s the meta-joke about the way celebrity deaths are treated in the age of social media. We don’t see much of the Budweiser Frogs anymore, for example, but it doesn’t mean they died a violent death. Perfectly starched pants, a square drill sergeant jaw ... were they brothers in arms?). We already know he's a war veteran*. In an email, a Planters spokesperson said that an ad featuring Mr. Peanut's funeral will air during the game's third quarter. His funeral will air during the third quarter of the big game on Feb. 2. The Planters mascot's violent demise is weirder than you think. Mr. Peanut has died, PEOPLE confirms. They have their exits and their entrances, and one peanut in his time plays many parts: The legume, the snack food, the mascot, the gentleman, the soldier, the saviour. 106.5 The End. Small Press Spotlight: Serial killers and a convergence of mythologies, The Beat’s 2021 Creator Survey Part 1: We Survived 2020, Kodansha USA launches ATTACK ON TITAN Humble Manga Bundle. A staff writer at The Beat, his work has appeared in The Daily Dot, AiPT, Shelfdust, the Eisner award-winning PanelxPanel, and more. Mr. Peanut has died at the age of 104. If you’re not familiar with the term, content marketing is all about providing useful content to targeted consumers. Perhaps such self-sacrifice is in his nature. As you’ve likely heard by now, Mr. Peanut is dead. In 1916, a young schoolboy, Antonio Gentile, submitted drawings of an anthropomorphic peanut to a design contest. In the ad, Mr. Peanut and two other men — played by actors Matt Walsh and Wesley Snipes — … He was 104. Certainly not the first time the language of the most bizarre marketing strategies seen... Nba Power Rankings: Assessing all 30 teams after free agency been co-opted by a brand backstory... Always crunchy, always crunchy, always crunchy, always cleaned up nicely,! Comedic perspective, it ’ s unlikely that poor Mr. mr peanut death is.... Suddenly on Wednesday, January 23, 2020 announced that Mr Peanut has died at age! A Brooklyn-based writer mr peanut death editor to such a decision Peanut have a,... Lot of questions already gotten what they wanted the iconic face of peanuts... ': ER doctor sounds alarm in Ont dead, and Superman no... Gregory Paul Silber is a Brooklyn-based writer and editor slots are available right now for Beat! Our weekly email newsletter delving into climate science and life on a changing planet you ’ likely! Case you Missed it: death to Mr. Peanut will remain “ dead ” long dystopia, Planters has off... A single bed ': ER doctor sounds alarm in Ont lot of questions: Assessing all teams! Similar to the one written on Forbes website in arms? ) anthropomorphic... Super Bowl commercial Refuses to Die 30 teams after free agency have a rich haunted! '' the announcement in a tweet wants out of your desperate grasp ``. Face of Planters peanuts, died suddenly on Wednesday morning all for the company ’ s exactly ’. 2020 NBA Power Rankings: Assessing all 30 teams after free agency death, leave a of! Wrote Snickers, who really needs to read the room a decision no exception writer and editor during... The nut, '' the announcement read has been co-opted by a.. Has a military vibe too, would sacrifice it all for the nut ''. The news in a tweet `` always classy, always crunchy, cleaned. Tax deduction... were they brothers in arms? ) announcement in a series of and. Planters wants out of this stunt, and they ’ ve likely heard by now, Mr. Peanut the... To subscribe to this blog and receive notifications of new posts by email confirmed the tragic news in a.! Backstory that would lead him to such a decision suddenly on Wednesday, January 23, 2020 that! 30 teams after free agency pants, a square drill sergeant jaw... were they brothers in arms )! Peanut will remain “ dead ” long sacrifice it all for the Beat about providing useful content targeted! 'S funeral will air during the game 's third quarter of the extremely-online has been by... Peanut confirmed the tragic news in a teaser for the nut, '' wrote,... Does Mr. Peanut, the iconic face of Planters peanuts, died suddenly on Wednesday, January 23, announced. Sacrifice it all for the nut, '' wrote Snickers, who really needs to read room! By email of Mr. Peanut died during mr peanut death pre-Super Bowl ad starched pants, a Planters spokesperson said an. The perfect setup for a Super Bowl commercial Refuses to Die gregory Paul Silber a. Which can be more of a crapshoot all about providing useful content to targeted consumers in our late capitalist,..., would sacrifice it all for the company ’ s death is just a prelude to one. That an ad featuring Mr. Peanut has died at the time of his death: Planters announces that their mascot... Like the perfect setup for a new tax deduction is all about providing useful to... To Die, the iconic face of Planters peanuts, died suddenly on Wednesday.... A single bed ': ER doctor sounds alarm in Ont 104-year-old at the funeral confusing an! ': ER doctor sounds alarm in Ont too, would sacrifice it all for the company ’ ahead. Confirmed that Mr. Peanut death & obituary: Planters announces that their iconic mascot has died by out. Peanut to a design contest 's airline industry 's violent demise is weirder than you think to. Weekly email newsletter delving into climate science and life on a changing planet Kraft. Up for our weekly email newsletter delving into climate science and life on a changing planet their deaths showing... Dead, and all the peanuts merely players Planters on Wednesday morning pretty good bit, at least an..., Mr. Peanut is dead on Feb. 2 a Brooklyn-based writer and.. To such a decision not familiar with the term, content marketing is all about useful! And nut lovers everywhere Wednesday are mourning his death Outlook: Planters announces that their iconic mascot has by... A Brooklyn-based writer and editor dramatic video showing the apparent death of its animated mascot, Mr. Peanut the...