The essential elements of a brand style guide are your brand's logo guide with do's and don'ts, a color palette, typography, image guidelines, and digital and print guidelines. 15 Brand Style Guide Examples. Why Brand Style Guides are Important? A brand style guide is a compilation of guidelines that spells out the elements of a brand’s identity and design system, such as logo, color palette, typography, and imagery.. Why Brand Style Guides are Important? Make sure to note the same guidelines as your primary logo. A brand style guide is a quick reference visual guide that communicates not only the look and feel of your brand, but also provides basic specifications for your brand assets (logo, colors, fonts, patterns). A strong style guide can range anywhere from 5-500 pages. Uber’s brand style guide is packed with GIFs and videos that convey the very movement Uber is so proud of. It features different page layouts for detailing each section of your brand guide with visual depictions. Roughly 45% of a brand’s image can be attributed to what a brand says and how it says it. If your company has a secondary logo, what is it? So marketing might distribute promotional content with your logo styled differently than the logo your sales team includes on their proposals. If you want to learn more about creating brand guides from scratch read our guide to creating a brand style guide from scratch. It's cool to see the progression of their logo design and how it has changed over the years. We will explore each of these sections below. Brand style guide design elements. All style guides should include an introduction. It references grammar, tone, logo usage, colors, visuals, word usage, point of view, and more. Provide the values of your colors, including the HEX, RBG, and CMYK values. No style guide is too long – add any elements and examples you think you'll need to create the best possible brand for your business. And that's ok. One big reason why is due to the countless ways to use the Fandango logo. The brand manual and style guide has a very close relationship. Now, employees know that the work they create should be uplifting, empowering, inviting, and personal. Every client should, at a minimum, be provided with a guide that details essential visual elements. This article has been updated since its original publication. Next, create a section on how your brand talks and writes, and another section on branded visuals. Below are some examples of the style guides I put together for my branding clients. There are usually two types of style guides—one for visual and one for writing. What is a brand style guide? A style guide acts as a road map, providing you with direction as you navigate the video creation process. It provides specific details about the visual style and editorial voice of your brand. When designing for clients, we focus on designing a primary logo to be used for most applications (website, business cards, and other important materials). Turning an idea into reality takes time, resources, and a lot of dedication. You should answer all of these questions in the typography section: The overall tone and voice of your brand impacts all your content and outreach. The most powerful brand style guide template isn't a multi-page document that you glance at a single time. This fictional style guide is as meticulous as any real deal, it explains and deconstructs its’ primary logo, signatures and sub-brand logos in an informative and explanatory way. For messaging guidelines, show examples of common use-cases, such as: Social copy; Press releases; Marketing emails; Product descriptions; Example: C5’s brand guidelines provide simple tips for writing different types of copy. Place your mission statement, vision statement, and core values at the top of your brand style guide. Every interaction you have with your audience needs to exhibit a consistent brand personality. Think of it like this: Don't worry – they didn't forget to include typography and color, and they even have a whole chapter on brand usage on YouTube. They're easy to navigate. Whether it be a website, advertisement, internal memo, or whatever else, this little document will make your life a breeze. You never see a red McDonald's M for a reason... How much "breathing room" should you give your logo? Copyright © 2021 Informa PLC A style manual, or style guide, is a set of standards for the design of documents, website pages, signage, and any other form of other brand identifier. Pulling together your brand style guide is a necessary part of ensuring that your business’s image remains consistent out there in the world. They're easy to navigate. There is a helpful overview with guidelines on the brand usage in CTA (call to action), which encourages … Transforming the way companies market, sell, and service their customers, The 9 Best Thank You Page Examples That Nurture Leads and Drive Revenue, 20 Competitor Analysis Tools to Help Grow Your Brand (2021 Edition), How to Create Static Designs and Animations Using Adobe XD and CodePen, 5 Examples of a Powerful Brand Style Guide You Need to See, 1. A brand manual or style guide must consist of the following components. This style guide includes pages on Logo, Logo usage, Typography, Branding Applications, Icons and more. The brand manual and style guide has a very close relationship. According to Uber, the guidelines cover nine elements: logo, color, composition, iconography, illustration, motion, photography, tone of voice, and typography. Anything longer is too much to digest. It features different page layouts for detailing each section of your brand guide with visual depictions. Brand style guides also hone the voice and tone of a brand’s copywriting and the emotional theme of its photo use. Let’s quickly make one thing very clear – style guide is not a brand guideline book. The reason for their existence is to ensure complete uniformity in style and formatting wherever the brand is used. Keep style guide to no more than 4 or 5 pages, according to @GatherContent. A brand style guide, or brand manual, is the blueprint used to create consistency across all of your marketing efforts. A thorough brand style guide has two, equally important halves: visual and content. The style guide’s home page also makes it convenient for users by highlighting and linking the most frequently requested assets: Now you know why a good style guide is important, what it should look like, and what to include. I can go on and on. From a visual standpoint, design is the most important brand style guide … If you already have a mission statement or boilerplate “About Us” description for your brand, start there. Style guides are used at the beginning of a project to help you get a visual image/representation of the final product and lay out the design and development process, i.e, what to … From a visual standpoint, design is the most important brand style guide … Break down color palettes by HEX, RGB and CMYK codes. Number 3099067. A style guide is more than just a formality. A thorough, well-thought-out style guide puts your readers first. Not one brand style guide is the same. Njord might have one of the prettiest brand style guides out there. The rules for graphic style guides typically include applications and variations of the logo, design standards in terms of look and feel (minimalist versus abstract or modern versus vintage), corporate color palettes, and white space usage. MailChimp also breaks out writing guidelines by content type, from emails to blog posts to social media. Bluleadz answer: Never use secondary color in our logo. By creating a detailed brand style guide, you ensure that your published content is consistent, polished, recognizable, and more enjoyable. Here’s a breakdown of what these sections should include. Like the colors, fonts, and logo guidelines. Because color proportion can often play a big role in design and brand consistency, American Red Cross makes sure to note it in a simple graphic representation. Instead, it’s a brand-defining handbook that can empower internal teams and partners to create consistent, powerful messaging across a variety of channels. … In your brand style guide, give descriptions and examples of tone and voice, says @SashaLaferte via @CMIContent. Throughout this article, I’ll introduce 30 great examples of brand style guides, also called guidelines, brand books, or brand manuals. Subscribe to our blog & get notified on the latest trends that impact your business. Overall, their brand visual identity guide is clean cut and detailed enough to create consistency across their brand. These details, whether big or small, are important to how your audience experiences your brand at every touchpoint. The brand style guide helps all the creatives who work on your brand including; website designers, social media designers, stationery designers, videographers, signage designers, etc.